[Free] 2018(Jan) EnsurePass Testinsides IBM M8010-241 Dumps with VCE and PDF 1-10

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IBM Enterprise Marketing Management Sales Mastery Test v1

Question No: 1

What will increase the volume of campaigns by 30x?

  1. Media awareness

  2. Serialization

  3. Automation

  4. Transformation

Answer: C

Question No: 2

What is one of the typical groups of people that IBM markets to?

  1. Server administrators

  2. Marketing and IT leaders

  3. Programmers

  4. IT installers

Answer: B

Question No: 3

What is one of the business problems that the Unica PredictiveInsight EMM product addresses?

  1. Displaying, in real time, the right message to present in inbound marketing channels.

  2. Building better customer relationships through more relevant interactions based on data mining and predictive modeling.

  3. Displaying to the user all the connections in their enterprise systems.

  4. Reaching customers that are remotely connected to the Internet.

Answer: B

Reference: http://www.unica.com/products/predictive-analytics.htm s

Question No: 4

Which of these business problems is one that an IBM EMM product solves?

  1. Database through-put

  2. Staffing requirements

  3. Event detection

  4. Sales forecasting

Answer: D

Question No: 5

Which role is part of the executive role, for the target audience, for the Coremetrics product?

  1. VP Finance

  2. CMO

  3. VP Engineering

  4. CFO

Answer: B

Explanation: Since Coremetrics is all about marketing. The executive role for the target audience should be Chief Marketing Officer or CMO.

Question No: 6

What is one of the main steps in the progression of the Coremetrics life cycle?

  1. Advance customers

  2. Deliver products

  3. Build reporting structure

  4. Create customer confidence

Answer: A

Reference: http://www.coremetrics.com/solutions/customer-lifecycle-conversion.php

Question No: 7

What types of customers are using IBM Unica EMM products?

  1. Automotive customers.

  2. Online and bricks-and-mortar retail industry customers.

  3. Oil and gas industry customers.

  4. Heavy industrial customers.

Answer: B

Reference: http://www.unica.com/customers/case-studies.htm

Question No: 8

What is the value proposition of the Unica Leads product offering?

  1. To deliver quality leads in a timely manner.

  2. To create new market channels through leads generation.

  3. To offer new product offerings through channel marketing.

  4. To sustain existing channels through demand generation.

Answer: A

Reference: http://www.unica.com/products/lead-managment.htm

Question No: 9

What is the value proposition of the Unica Detect product offering?

  1. To build valuable, trusted relationships.

  2. To determine the right message to present in inbound marketing channels.

  3. To deliver quality leads in a timely manner.

  4. To improve cross-sell and retention rates by detecting when customers are most receptive to offers.

Answer: D

Reference: http://www.unica.com/products/event-based-marketing.htm

Question No: 10

What is one of the business problems that the Unica Campaign EMM solution product addresses?

  1. Displaying to the user all the connections in their enterprise systems.

  2. Determining the total ROI and investment required for a campaign.

  3. Determining, in real time, the right message to present in inbound marketing channels.

  4. Displaying the total cost of ownership of a marketing campaign.

Answer: C

Reference: http://www.unica.com/products/campaign-management.htm

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